NEWS
Coke Studio, has merged its two flagship shows Coke Studio Africa and Coke Studio South Africa into one, bigger, better Coke Studio Africa 2017 as it promises to be a melting pot of music talents bringing together renowned music producers and top-notch artists drawn from various parts of the continent.
Rapper Slap Dee will represent Zambia in the production, which now also includes artists from South Africa, Rwanda, Angola, Zimbabwe, Togo, Madagascar, Mauritius, Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon. The last edition featured Kenya, Uganda, Tanzania, Nigeria, Ghana, Mozambique, DRC, Ethiopia, Cameroon, Cote d’Ivoire, and Togo, while South Africa had its own production that also featured Cleo Ice Queen from Zambia.
“Coke Studio Africa showcases Africa’s incredible music by combining different artists and genres to inspire a new generation of African music fans. With the expanded show, we aim to bring the continent alive through a fusion of music and culture that celebrates our diversity,” said Monali Shah, the Senior Content Excellence Manager for Coca-Cola Southern and East African Business Unit and Coke Studio Africa Project Director.
“Music is the heartbeat and the soul of many diverse communities throughout Africa. From Bongo, to Kwaito, to Lingala and other genres across Africa, Coke Studio Africa is helping introduce these different musical styles to new communities for the first time, while maintaining a long tradition of Coca-Cola’s use of music to build its brands,” she continued.
Like the previous editions, Coke Studio aims to inspire and introduce Africa’s music talents to a new and wider audience through interaction, collaboration and cooperation among musical artists while also building a strong brand connection with Africa’s young and growing population. Africa is full of great music talent in communities, cities and countries, and Coke Studio Africa can give these artists wider exposure, while enabling greater interaction, collaboration and cooperation to create
